Fitzrovia, now celebrating our 8th year is a cafe and restaurant serving St Kilda locals with high quality, locally sourced dishes with a distinctly Australian character.

“Fitzrovia takes its name from a historically bohemian neighbourhood in central London and also happens to be the Italian expression for Fitzroy Street. Owners Paul Jewson and Marco Pugnaloni spent two decades in the English capital.

Jewson often found himself cooking with imported ingredients there, even while working at top-tier venues such as Soho House and River Cafe. At Fitzrovia, boxes of fruit and vegetables line the stairs and herbs peep out from the light fittings, trumpeting an opposing philosophy. Back-of-house, chefs draw on prime Victorian produce such as Glenora Heritage vegetables, Milawa free-range chicken and South Gippsland lamb.”



Originally a boarding house built for nurses at The Alfred Hospital, Fitzrovia’s beautiful converted Federation mansion house dining rooms sparkle with ornate pressed tin ceilings, tessellated tiles, exposed handmade bricks, beautiful leadlight, hardwood floors and inspiring views of the city skyline through Albert Park.

“The space has the feel of an Edwardian market garden ‘chef’s table’ experience, with antique crates of today’s seasonal produce strewn throughout the dining rooms, and with chefs darting out, collecting items to assemble today’s dishes.”

Urban Walkabout



Paul Jewson and Marco Pugnaloni met in London in 1992 when they found themselves working together at Terence Conran’s Soho mega-brasserie Mezzo. Between Paul’s cooking ability and Marco’s unique customer service skills, over the past 25 years, they have honed their talents at some of the UK’s top restaurants.

Moving to Australia in 2009, the pair opened their first venture, Outpost Café in South Yarra which became an overnight success through positive critical review from both the press and the blogging community, and the business’s focus on locally produced, fairtrade and organic produce was the inspiration behind the development of Fitzrovia shortly afterwards in 2011.

Fitzrovia is open for breakfast and lunch 7 days a week, and dinner Wednesday to Saturday
155 Fitzroy Street, St Kilda 3182 • (03) 9537 0001 • hello@fitzrovia.com.au