FOOD REVIEW – THE MELBOURNE REVIEW – NOVEMBER 2012

Fitzrovia carries all the appeal of St Kilda neighbourly funk with a touch of River Café class thrown into the mix. It’s stylish and sleek, with a good assortment of fresh, clean dishes sourced from fine-estate Victorian suppliers. The staff are professional and helpful (which seems to be a given in this new hub of Fitzroy Street foodville) and the fit-out is fresh and appealing.

MAGAZINE FEATURE – RED MAGAZINE – JUNE 2012

Accompanied in the kitchen by Stephanie Alexander alumnus Liz Milroy (ex St Ali, Plantation), Jewson enlivens the weekly-changing menu with local produce that includes Sutton Grange lamb, Port Phillip organic mussels, free-range eggs from South Gippsland, non-homogenised milk from Jonesy’s, St Ali single estate coffees and fresh herbs from a community allotment in Caulfield…

FOOD REVIEW – THE AGE – MAY 2012 London’s loss is our gain as St Kilda gets a taste of regal fare

At the well-mannered end of Fitzroy Street, St Kilda, opposite Albert Park, Fitzrovia has risen from the ashes of the Waldorf Diner. Gregarious new owners Marco Pugnaloni and Paul Jewson (who is also head chef) moved in a little less than a year ago, tszujed the place up and renamed it Fitzrovia, after the central London neighbourhood they lived in during the ’90s. Jewson, who has worked at London’s River Cafe, has created an all-day menu that, like Fitzrovia’s revamped interior, is fashionably rustic.

BLOG – VEGGIE MIX – May 2012

Making the most of Melbourne’s last few sunny days, we decided to head down to St Kilda for a walk and brunch. Initially the plan was Galleon, but alas all the outside seats were taken so we walked over to Fitzroy St in search of food. Thankfully we stumbled upon Fitzrovia.

Fitzrovia prides itself on using good quality, locally sourced produce (think St Ali coffee, Tatura butter, Sth Gippsland eggs, herbs from a community garden in Caulfield.) Both its menu, and the food presented on the counter inside looked stunning. These folk are clearly passionate about food!…

BLOG – GOURMET CHICK – MAY 2012

The dilemma with Fitzrovia is whether to go there for brunch so you can have the excellent cured Tasmanian ocean trout or for dinner so you can order the truffled polenta chips. These are the decidedly first world problems that I have to deal with in my life. For those who haven’t come across it yet Fitzrovia has opened down the more chi-chi end of Fitzroy street overlooking Albert Park.The name is a reference to the street but Londoners will also recognise it as a nod to the area near Soho where chef Paul Jewson used to live. Jewson is an ex River Cafe alumni which shows in Fitzrovia’s ethos of top quality produce served simply and honestly…

BLOG – SARAH COOKS – APRIL 2011

I was recently invited along to try out the dinner menu at Fitzrovia, in Saint Kilda. Having enjoyed chef Paul Jewson’s previous venture, Outpost, as well as his cooking at events, I was keen to see what his own restaurant would be like.

Located on a relatively quiet stretch of Fitzroy street, Fitzrovia seems to be open pretty much constantly – serving breakfast and coffee, lunch, afternoon nibbles, dinner, and cocktails!…

BLOG – FOOD WITH FRANK – APRIL 2012

Fitzrovia is a lovely little spot for lunch on my favourite food street in Melbourne; Fitzroy St, St Kilda. On this occasion; a ladies (work) lunch, the location was key, as work seemed to be super busy for all involved and we needed a central point… Plus I was totally bored of South Melbourne (a silly thing to say really given how many places I haven’t actually been to)… The sun was out, trying desperately to throw some heat our way as April pushed back, reminding us when we sat in the shade in our singlet tops, that it was actually autumn…

FOOD REVIEW – HERALD SUN – APRIL 2012 -Taste buds give in to sweet surrender at Fitzrovia

All good things must come to an end and it’s the same at Fitzrovia in St Kilda, but not before a tasty journey.

LIVING for the destination is not encouraged these days – it’s all about the journey.

Read more : http://www.heraldsun.com.au/news/sweet-surrender-at-fitzrovia/story-fnc511u1-1226315335359

BLOG – BRUNCH ADDICT – MARCH 2012

“If you were asked to describe what St Kilda looked like, what words would you use? I see St Kilda like an illegitimate child from a rich family with a grungy past that can’t be shaken off. The child would have been raised in a perfect house. Upon becoming a teenager, rebellious acts such sneaking into bars and getting smashed, starting some sort of rock band, wearing lots of leather and passing out outside a club would take place. When St Kilda becomes a young man/woman, it starts to develop a taste for fine food, beaches, babes and fashion. St Kilda would want a place where it could party like it was 1999, be next to the beach and enjoy good food around the corner. One such fine cafe that St Kilda would eat brunch in would be Fitzrovia…

ONLINE REVIEW – ONLY MELBOURNE – MARCH 2012

If you missed this weekend’s farmers market but are still keen for some fresh, local produce, meet Fitzrovia.

The all-day-dining restaurant, now open in St Kilda, features a modern-European menu that changes daily with farm-to-fork seasonal produce, likely organic or biodynamic, and arriving from within 100km of the CBD.

The team: chef Paul Jewson and bubbly front-of-house manager Marco Pugnaloni. Jewson worked in the kitchens of London restaurants Mezzo, Soho House, The Bluebird and River Café before returning home to manage St Ali empire-builder Salvatore Malatesta’s Outpost in South Yarra with Pugnaloni…