BLOG – BRUNCH ADDICT – MARCH 2012

“If you were asked to describe what St Kilda looked like, what words would you use? I see St Kilda like an illegitimate child from a rich family with a grungy past that can’t be shaken off. The child would have been raised in a perfect house. Upon becoming a teenager, rebellious acts such sneaking into bars and getting smashed, starting some sort of rock band, wearing lots of leather and passing out outside a club would take place. When St Kilda becomes a young man/woman, it starts to develop a taste for fine food, beaches, babes and fashion. St Kilda would want a place where it could party like it was 1999, be next to the beach and enjoy good food around the corner. One such fine cafe that St Kilda would eat brunch in would be Fitzrovia

Read More: http://brunchaddict.com/tag/fitzrovia/

ONLINE REVIEW – ONLY MELBOURNE – MARCH 2012

If you missed this weekend’s farmers market but are still keen for some fresh, local produce, meet Fitzrovia.

The all-day-dining restaurant, now open in St Kilda, features a modern-European menu that changes daily with farm-to-fork seasonal produce, likely organic or biodynamic, and arriving from within 100km of the CBD.

The team: chef Paul Jewson and bubbly front-of-house manager Marco Pugnaloni. Jewson worked in the kitchens of London restaurants Mezzo, Soho House, The Bluebird and River Café before returning home to manage St Ali empire-builder Salvatore Malatesta’s Outpost in South Yarra with Pugnaloni…

Read More: http://www.onlymelbourne.com.au/melbourne_details.php?id=12693